Envoy is the company behind Envoy Visitors, the iPad sign-in system used by thousands of offices worldwide. Because everyone who visits these offices interacts with the Envoy product, virality is an important part of their growth strategy.
Email should play a strong role in your content marketing strategy. I would argue that building your email list should actually be the entire goal of your content marketing. If you have their email address, however , you get to reach out to them. You can send them your new content or promote your products anytime you want. Your audience becomes a real, tangible thing that you can see and talk to directly.
Making a good podcast requires thought, effort, and consistency. It’s not easy (most of content marketing isn’t) but a well-produced podcast can be your top business asset.
Here are three ways modern marketing has changed the banking industry – and what you’ll need to keep in mind to help your relationship managers embrace their new reality. Changing business processes to facilitate a better customer experience and taking advantage of new metrics could also require substantial changes to the status quo. Being transformative is critical because managing customer experience requires the ability to develop and implement multichannel strategies and business processes. Mapping the customer journey and understanding which business units own each journey step is only the beginning. In today’s world, this means implementing omnichannel digital strategies and managing the end-to-end customer experience. While there are tools and technologies to help with this, in practice it can be a daunting endeavor.
However , it’s also been found to be the most difficult skill set to source in new marketing talent. Budgeting, organizational alignment, and ROI and metrics measurement are all key skills within this area. While it may seem like those changes have been driven by digitization, it’s actually a shift from volume to value. For the first time, the banking industry can elevate marketing to the role of a strategic partner capable of driving top-line growth and brand loyalty. In this strange new world, the biggest threat facing banks is inaction.
Subscribe to Copyblogger today for the latest in practical, modern content marketing — every week. For an online business, your conversion rate is one of your most critical metrics. It’s the number of people who opt-in or buy divided by the number of people who visited the page. By sharing your views, opinions, and thoughts on topics related to your industry, you’re attracting people who believe what you believe. They will become your strongest customers and most vocal advocates. This feedback could come from comments on your videos, replies to your newsletter, or just conversations with your clients or existing customers. Regardless of how they talk to you, it’s your gold mine of content ideas and topics to talk about.
Let’s look at the key ways to use email effectively in your content marketing strategy. You’ll build a loyal following of readers who resonate with you, your brand, and your values. You’ll earn their attention and trust, which are both critical prerequisites to building an incredible online business. You need to drive traffic, and in today’s content marketing landscape, you don’t have time to wait around to be discovered. Now that you’re convinced content marketing is a good idea, you need to create a strategy.
The core way content provides value to you as a business is through organic traffic. This is where people discover you on some kind of search platform, like Google, YouTube, or a podcast directory, and go visit your content. Be clear about your marketing funnel and what each metric means. Use your storytelling superpowers to engage analysts and collaborate with them to find answers to business problems. Get technical as you lay the analytics groundwork for your company’s future growth. This combination will give you the language, the organizational connections, and ultimately the metrics your team needs to do its best work.